What are Citruslabs Reports? Citruslabs Reports are free industry research reports that benchmark trends, claim language, and study design across consumer health categories — supplements, skincare, pet health, functional food and beverage, and longevity. Each report draws on data from Citruslabs' 600+ completed clinical studies plus public sources like ClinicalTrials.gov and Mintel. Reports are published quarterly, freely citable, and include a methodology appendix.
Original research and data-driven insights on consumer trust, regulatory compliance, and clinical validation in health and wellness. All reports are free.
Men’s health is one of the biggest categories in supplements. It’s also changing faster than the products in it. What 206 men said about doctors, prescriptions, and what makes them trust a supplement.
Categories: consumer, claims
Bone health is one of the biggest categories in women's health. It's also one of the least served. What 457 US women said about testing, treatment, and trust in a growing market.
Categories: consumer, claims
Thousands of supplements on the market. Four documented gaps. What US women said about PMS, PMDD, fertility, and menopause.
Categories: consumer, claims
How consumer expectations around GLP-1 products are outpacing what brands deliver, and what science-backed messaging closes the gap.
Categories: consumer, claims
"My product is amazing, now how do I show it?" This report explains how Australian health and wellness brands can leverage clinical validation to build credibility domestically and expand into the U.S. market.
Categories: Australia Consumer Report
Explores how leading health and wellness companies are adapting to evolving FTC regulations while gaining competitive advantages through compliant practices.
Categories: FTC Report
Examines market trends regarding consumer perceptions of publicly shared clinical research and its impact on brand differentiation and business expansion.
Categories: Publishing Report
Investigates consumer perception of research-backed product claims and their influence on establishing lasting brand loyalty.
Categories: Claims Report, Consumer Report
Addresses how pet health brands can build consumer trust by demonstrating clinical research backing product claims to skeptical pet parents.
Categories: Pet Health Report
Analyzes consumer attitudes regarding clinical trials and product claims, including purchase willingness for clinically tested products.
Categories: Consumer Report
Citruslabs conducts clinical studies that generate the data your brand needs for credible claims, regulatory compliance, and consumer trust.