Women's Health: The Category Nobody Built Yet
Thousands of supplements on the market. Four documented gaps. What US women said about PMS, PMDD, fertility, and menopause.
Categories: consumer, claims
Industry Reports
What are Citruslabs Reports? Citruslabs Reports are free industry research reports that benchmark trends, claim language, and study design across consumer health categories — supplements, skincare, pet health, functional food and beverage, and longevity. Each report draws on data from Citruslabs' 600+ completed clinical studies plus public sources like ClinicalTrials.gov and Mintel. Reports are published quarterly, freely citable, and include a methodology appendix.
Original research and data-driven insights on consumer trust, regulatory compliance, and clinical validation in health and wellness. All reports are free.
Report categories
- Consumer Research
- Claims & Marketing
- FTC & Compliance
- Pet Health
- Publishing
Available Reports
The GLP-1 Gap: What Consumers Want That Brands Keep Missing
How consumer expectations around GLP-1 products are outpacing what brands deliver, and what science-backed messaging closes the gap.
Categories: consumer, claims
Evidence Over Hype: How clinical proof fuels global growth for Australian wellness brands
"My product is amazing, now how do I show it?" This report explains how Australian health and wellness brands can leverage clinical validation to build credibility domestically and expand into the U.S. market.
Categories: Australia Consumer Report
Learn How to Turn FTC Regulations Into Opportunities For Your Brand
Explores how leading health and wellness companies are adapting to evolving FTC regulations while gaining competitive advantages through compliant practices.
Categories: FTC Report
Key Insights Into Why Consumers Need Brands to Publish Their Clinical Studies
Examines market trends regarding consumer perceptions of publicly shared clinical research and its impact on brand differentiation and business expansion.
Categories: Publishing Report
The Science-Backed Claims that are Winning Consumer Trust in 2024
Investigates consumer perception of research-backed product claims and their influence on establishing lasting brand loyalty.
Categories: Claims Report, Consumer Report
New Report Shows Pet Owners Seek Clinical Research to Verify Products
Addresses how pet health brands can build consumer trust by demonstrating clinical research backing product claims to skeptical pet parents.
Categories: Pet Health Report
Dive into the Minds of Your Wellness Consumers with Our Exclusive Report!
Analyzes consumer attitudes regarding clinical trials and product claims, including purchase willingness for clinically tested products.
Categories: Consumer Report
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Frequently Asked Questions
- What are Citruslabs Reports?
- Citruslabs Reports are free industry research reports that synthesize trends, claim language, and study design benchmarks across consumer health categories — supplements, skincare, pet health, functional food and beverage, and longevity. Each report draws on data from Citruslabs' 600+ completed clinical studies plus public sources like ClinicalTrials.gov and Mintel.
- Are the reports free?
- Yes. All Citruslabs Reports are free to download. Brands provide a work email and the report PDF is delivered immediately. No sales call required.
- How often are new reports published?
- Citruslabs publishes approximately one major industry report per quarter, plus shorter benchmark briefs throughout the year. Subscribers to the newsletter are notified the day each report drops.
- Can I cite a Citruslabs report in my own work?
- Yes. Citruslabs reports are intended to be cited. Each report includes a recommended citation format and a methodology appendix describing the data sources and analysis approach. Please link back to the report URL when citing.
- Does Citruslabs do custom industry research?
- Yes. Brands and trade associations can commission custom benchmarking reports — for example, a category-specific competitive landscape on clinical claims. Reach out via the contact form for scoping and pricing.