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Blog — Page 20

Understanding the FTC's Endorsement Guides

The FTC's Endorsement Guides cover a wide-range of topics related to advertising wellness products. Read this article to gain a better understanding.

By Bethany Schoengarth

False Advertising: Don’t make Implied Claims!

The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product claims, especially the sneaky ones - implied claims. Let's dive in and unpack these, ensuring you steer clear of them while still making your mark. What Are Implied Claims?Implied claims are indeed sneaky. They're not always obvious, but they're there, influencing your messaging and potentially getting you into trouble. These are the suggestions or hints about you

By Bethany Schoengarth

FDA Labeling Requirements for Cosmetics

MoCRA was signed into law in December 2022. These FDA labeling requirements will help you stay compliant with new regulations for cosmetic brands.

By Bethany Schoengarth

Glow Up: 10 Skincare Launch Ideas

Do you need skincare launch ideas to kick off your marketing brainstorm? We have 10 ideas to help you stay authentic to your brand while attracting customers.

By Bethany Schoengarth
Featured image for A Supplement vs. Candida: CanXida and Citruslabs' Collaborative Clinical Trial