Getting involved in clinical research is a fantastic way to contribute to the development of new consumer products, including supplement and vitamin formulas. It can be somewhat daunting to begin the process if you aren’t sure what to expect, so we have compiled some general guidelines for volunteers joining supplement clinical trials for the first time. Many people can be deterred from participating in research because of the rampant misconceptions about the process, making it all the more impo
The FTC has introduced a new rule aimed at curbing illicit reviews. These deceptive practices include using fake reviews, suppressing honest negative reviews, and paying for positive reviews.
In this blog post, we will explore the meaning of health ownership, discuss its increasing popularity, and outline why consumer brands should pay attention to this emerging trend.
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency and ingredient integrity.
Skincare brands benefit from consumer perception studies to create product claims, explaining how they work and their advantages for brands and consumers.
For supplement brands, sharing clinical research online through social media can be a great way to educate consumers about the benefits of your product.
