Superlativa is taking bold steps to enhance transparency and build consumer trust with a partnership with Citruslabs to test their supplement for mental wellness.
By Bethany SchoengarthDr. Swathi Varansi helps brands navigate the differences and benefits between clinical trials and consumer perception studies to test their wellness products.
By Bethany SchoengarthWe’ll highlight the consumer perception study model as an accessible option for brands looking to get their foot in the door with clinical research
By Morgan CarpenterWe explore the essential function of CROs in supplement research and dig into how they contribute to the success of modern supplement brands.
By Morgan CarpenterWe explore the significant impact of ethical sourcing and fair trade on consumer preferences and discuss how brands can incorporate these principles.
By Morgan CarpenterWe have compiled an overview of the importance of supporting your makeup and cosmetics products with some form of research.
By Morgan CarpenterUnfounded or misleading product claims can have severe consequences, not only for your brand's and reputation but also for your bottom line.
By Morgan CarpenterWe've recently welcomed a brilliant mind to the Citruslabs team and we're thrilled to introduce you to our new Principal Investigator, Dr. Swathi Varanasi. With a passion for clinical research that's as boundless as her curiosity, Swathi brings a fresh perspective and a wealth of knowledge to our team.She's not just here to make waves in the world of wellness and clinical trials; she's here to dive right in and help you navigate the exciting journey ahead. We sat down with Dr. Swathi to ask her
By Citruslabs StaffCreate product claims using our AI technology. Develop a clearer understanding of what you can say about your supplement, skincare, or cosmetic product.
By Susanne MitschkeCitruslabs announces partnership with Fitbit to accurately collect data for clinical trials when testing wellness products. Using smartwatches will ensure data integrity and ease of use.
By Susanne MitschkeWe provide a detailed account of the step-by-step process of creating strong product claims.
By Morgan CarpenterWe explore the value of Consumer Perception studies as a clinical research design.
By Morgan Carpenter